The husband-and-wife team behind Clif Bar share the business advice that could have saved them about $70 million
![Summary: Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. by Gary Erickson and Lois Lorentzen – WordsRated Summary: Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. by Gary Erickson and Lois Lorentzen – WordsRated](https://wordsrated.com/wp-content/uploads/2022/08/ClifWithArm-1024x1024.png)
Summary: Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. by Gary Erickson and Lois Lorentzen – WordsRated
![Summary: Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. by Gary Erickson and Lois Lorentzen – WordsRated Summary: Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. by Gary Erickson and Lois Lorentzen – WordsRated](https://wordsrated.com/wp-content/uploads/2022/08/RaisingTheBarFeatured.png)
Summary: Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. by Gary Erickson and Lois Lorentzen – WordsRated
![Summary: Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. by Gary Erickson and Lois Lorentzen – WordsRated Summary: Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. by Gary Erickson and Lois Lorentzen – WordsRated](https://wordsrated.com/wp-content/uploads/2022/08/ClifFrontCover-1024x1024.png)